(4 Hours). Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Examines how communication impacts relationship quality and commitment. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. | COMM2912. Opens New Window Bouv Marketing and Communications Web Request Offers advanced training in video production techniques, emphasizing remote location shooting. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Includes professional accounting students. (4 Hours). COMM2131. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. COMM2100. COMM3912. COMM2800. MKTG4506. Explores historical, technical, and theoretical aspects of special effects. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Production Practicum Abroad. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). Research, Scholarship & Creative Practice. (4 Hours). Attribute(s): NUpath Integration Experience, COMM6102. (4 Hours). Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Will we ever stop swiping? Independent Study. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Faculty & Staff Directory - Northeastern University College of Engineering Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. archives@northeastern.edu Send Feedback or Report a Problem Opens New Window (3 Hours). Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Driving Marketing Performance: Measure, Analyze, Profit. (4 Hours). Communications Specialist in Boston, MA for Northeastern University Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. (4 Hours). (4 Hours). (4 Hours). Covers the fundamentals of single-camera field production and the nonlinear editing process. COMM6304. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. - Center for the Arts. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Environmental Issues, Communication, and Media. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). This role is integral in the launch of programs for all assigned colleges. (4 Hours). Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Emphasis is on practical development of skills and evaluation of talent and potential. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. | Environmental Issues, Communication, and the Media. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Office of the Dean. Research in Communication Studies. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Also focuses on sexual health. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. 360 Huntington Ave., Boston, Massachusetts 02115 Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. (1-4 Hours), COMM4994. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. (4 Hours). We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. (4 Hours). Studies methods that may range from close textual analysis to deconstruction to theories of performance. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). 2022-2023 Northeastern University Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Offers students an opportunity to develop their own media products to put their learning into real-world context. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. Sports communication is an emerging area within communication studies and journalism programs. Sex and Interpersonal Communication. (4 Hours). Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Great Speakers and Speeches. (3 Hours). Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. This course incorporates materials from communication, psychology, anthropology, and sociology. (4 Hours). Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Offers independent work under the direction of members of the department on a chosen topic. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . Managing Customer Engagement in a Service World. COMM1120. COMM3308. IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 Academic Programs at D'Amore-McKim School of Business Offers an Advanced Writing in the Disciplines (AWD) course. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Media Relations Victor Balta balta@uw.edu 206-543-2580. Independent Study. May be repeated without limit. Online - Northeastern University College Of Professional Studies Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. (4 Hours). Communication Law. (4 Hours). Principles of Organizational Communication. Seminar in Communications. Northeastern University hiring Marketing, Communications and Events Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. International Village Marketing And Communications | Acella (4 Hours). Social Media Analytics. Marketing and Communications Manager. Design for Human Experience. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Research may be behavioral/experimental or quantitative/analytical in nature. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Offers a special topics course in communication studies. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. MKTG6200. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. COMM4901. Sports Promotion in the 21st Century. Elements of Debate. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. myNortheastern Opens New Window, Privacy Policy Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. No previous experience in data analysis or programming required. (4 Hours). Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. First, they had to sign up for a presale list with Ticketmaster a week prior. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. (3 Hours). Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Communication and Inclusion. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Family Communication. Sport and Spectacle. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Communication Studies | Communication Studies at Northeastern JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. (4 Hours). Gaining Insights from Consumer Data. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Creating Business Value with Data and AI Technologies. MKTG4720. A term project is used to enable students to apply their learning about the fundamentals of marketing. MKTG6283. - Center for Design. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. 617.373.2000 Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. (4 Hours). Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Also examines contemporary issues in marketing that can affect organizational success. Social Movement Communication. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Northeastern University hiring Marketing Project Manager in Boston Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. Develops skill in marketing decision making, critical analysis, and communication. Focuses on communication within the context of close relationships. (1 Hour). Combines theory and practice in argument through individual presentations and team debates. Online Communities. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. BS in Business Administration and Communication Studies Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . COMM2451. Emphasizes the production and successful interaction with electronic and traditional supportive media. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Health Communication Campaigns. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. About the Opportunity. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. Legal Argumentation, Advocacy, and Citizenship. Persuasion and Rhetoric. Having conversations with others is among the things that humans do most. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. COMM3445 and JRNL3425 are cross-listed. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Attribute(s): NUpath Capstone Experience, COMM4625. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. COMM6500. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. The PDF will include all information unique to this page. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. General questions . Enabling Technologies for Consumer Engagement. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Also studies the impact of mass communication on the outcome of elections. (4 Hours). Quantitative Analysis of Consumer Data. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Exercises skills of project management, teamwork, and client relationship management. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. May be repeated once. (4 Hours). Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. Focuses on ethical principles, issues, and dilemmas in communication. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115.
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