If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. Remember that if all else fails, technology often has your back. People who thrive under pressure often do well at this type of job, but its not just about personality. Proactively determine if current policies and procedures support diverse employees. Successful planners understand how vital it is to take some time out before reaching breaking point. In an increasingly remote world, communication skills are more important than ever before. Its the best way to ensure everyone knows their expectations. Think about what you expect to happen and when. Using an event planning app like Eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. Discover the problems that prevent team members from performing at the highest possible levels.. These are all great entries on an event timeline. Well start with the steps to setting goals for an event, and then well give you a few examples of great event goals for a bit of inspiration. Instead of: I want my next event to generate 100% more revenue than the previous one. Meanwhile, case studies can show you what your competitors are doing. Following an event,you have all the knowledge from what just took place fresh in your mind. You can also have roaming security staff dotted throughout the venue to be at the ready in case anything happens. Let's look at an example of SMART goals in action: . When working with performance goals, focus on what you can control. All rights reserved, How Bizzabos wearable event technology helped power HubSpots INBOUND, Riskalyze Partners With Bizzabo To Bolster Event Experience. Self-management skills are skills that empower people to manage their feelings, thoughts, time, and actions. For example, Noah Kagan, the founder of Sumo and AppSumo, shared that with Sumo, he would set a single revenue-based goal each year. Facebook, Twitter, Instagram, and Pinterest are just some of the platforms you should be using on a regular basis as the owner of an event planning business. Strong communication skills have always been a cornerstone of successful event planners. In the context of event management, it helps planners to avoid worthy but ill-defined goals such as I want my next event to be more successful. Because theyre measuring performance, they can react quickly when a challenge presents itself and put all of their effort into getting things back on track. MANAGING REMOTE EMPLOYEES LEGALLY & EFFECTIVELY: The tips you need to manage your team successfully, Performance Review Examples: Examples and tips on writing employee reviews, performance evaluation, sample performance review and employee evaluation forms, Best Practices Leadership: Team management tips and fun team-building activities to boost team performance, collaboration and morale, The Essential Employee Handbook: Sample policies, employment law issues, self-audit tips, Performance Review Documents: Checklists and forms to help employers conduct effective performance appraisals, 200+ Customizable Job Descriptions & Sample Interview Questions, 12 Ways to Optimize Your Employee Benefits Program. Setting performance goals can help you with the following: Praised by project managers, the SMART goal-setting system is one of the best ways to set performance goals. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. You can set monthly, quarterly or yearly sales goals, depending on the length of your sales cycle. Proactively research new work techniques or tools. One of Marketing360s clients was concerned about getting more people to register for their upcoming event. For example, if 100 people visited your sales page and 10 of them bought your product. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. What are the top event planning and event management skills? Your basic budget should include costs to cover the venue, staffing, service fees, catering, AV, event production, entertainment, furniture, decor, and technology. Its simply a case of being organised and systematic in your approach, listening (at least) as much as you talk, and always looking for ways to improve. Having a list of people involved with the event and their contact information can help direct issues that arise to the right person. He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. Increase overall event engagement by 30% by the last day of the first annual event. Instead, theyre focused on learning what they can to make sure the next event is even better. How do I help virtual attendees feel like theyre part of the event and not just attending another webinar? For example, if your venue has strict load-in and load-out times for suppliers, youll want to note that on your timeline. However, the SMART methodology enables you to set goals that can help overcome these challenges. T: This goal is time-bound, as the aim is to ensure adequate staffing by the next event. Have one clear goal for your business and make it visible daily to everyone on your team.. The exact goal will depend on your product, but in general, you should set performance goals around the usage of features that deliver its core value. Enter your email address to instantly generate a PDF of this article. To achieve that aim, they have set a SMART objective that is: With a set of SMART goals in place, youll have a well-formed strategy for assessing how close you are to achieving the overall aims of your event. Performance Goals for Event Planners Here are a few examples of the types of areas you could build your performance goals around. There might be affiliate links on this page, which means we get a small commission of anything you buy. Keep work and home life separate as much as possible. Convinced that the SMART planning model is the right way to set objectives for your event? Refrain from publicly criticizing coworkers. Well-written performance goals help energize employees and point them in right direction. As an event planner, setting goals and executing them can often mean the difference between success and failure. Since the onset of COVID-19, weve all learned major lessons in being adaptable and having back-up plans. Thats why you should also set a conversion rate performance goal to balance the incentives. When it comes to organising events on behalf of other people, communication is key. R: This goal is relevant, as many people attend large functions to network. Write down lots of ideas for the goal first. Why are SMART goals important in event planning? Before we look at SMART goal examples for event coordinators, we need to know what SMART entails. Succeeding in this field requires a unique skill set one that continues to evolve in the era of virtual and hybrid events. Given the past year, it may have even moved up a few spots. My goal is to run a series of increasingly profitable events. Meet the company standards for attendance and punctuality. Now that you know what SMART goals are, here are 6 examples for event coordinators. However, they each have distinct meanings: When determining the goals behind the event, you are simply documenting the purpose of the event. To improve planning: Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Because the agency had done a similar event the year before, they knew how many conversions they previously achieved and decided to choose a modest (but realistic) goal. But determining clear objectives for your event isn't always straightforward. Effective performance management depends on effective goal setting. Yet, at the same time, it can also be profoundly stressful and chaotic. 1. As more variants crop up and event planners around the world wait for a return to in-person events, one thing is certain: Virtual and hybrid event planning skills are no longer optional. Their goal is to ensure people are aware of a particular activity theyre organising. M: Although this goal may not be measurable, it enables you to measure how many people will attend the event, thus contributing to the overall goal of better organization. It should highlight the goal you set and detail the actions youll take to reach those goals. Objectives are the strategies and steps that you use to reach your goals. Was that budget adequate? Use: I want my next event to generate 30% more revenue than the previous one. With these answers, you can start to build out the essential items like speakers and content. Example 1: Plan an end-of-year gala for all employees and their families to celebrate company . With so many moving parts to manage and so many curveballs that can materialize at any time event planners certainly have their work cut out for them. Objective: Sell a certain number of tickets at various price points to ensure you hit your goal. Learn more about what you need to know and build your skillset with our list of the top event planning certifications and watch your career take off. The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. An informal coffee break with your team is a great way not just to keep track of whats going on, but to re-focus and maintain motivation levels (doughnuts optional). Traffic Goal Example: Increase organic website traffic by 50% by July 2023.. Doing these seven things every day will help you learn how to be successful in your event planning career. . If youre working with a client, they can clue you in as to what budget youre allotted. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. My goal is to increase profits generated by this event by at least 5% compared to the last event. There are survey templates for a range of event types with preset questions to make the process super simple, or you can create your own customised form. That being the case, theres no better time than now for event planners to develop the event planning skills they need to succeed in 2022 and beyond. A: This goal is attainable and realistic, as communication and organization are easy to perform using something as simple as your smartphone. Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. because theyre used to it. While it may not always be feasible to set just one goal, especially for large organizations, what matters here is clarity. Analyze project requirements and develop strategies. Commissions do not affect our editors' opinions or evaluations. As an Amazon Associate we earn from qualifying purchases. Attend training to develop necessary planning skills. Dont forget to leave. Editorial Note: We earn a commission from partner links on Forbes Advisor. Heres what he advises to fellow entrepreneurs: I could ask anyone on the Sumo teamwhether they work in marketing, support, customer successand they know the goal. Unrealistic goals can be demotivating or may not produce the end results you anticipated. You could create general goals, such as planning a certain number of events per year. If your organization is already on board with the event, your goals and scope help move you along into the next stages of planning. He worked with TIME, Observer, HuffPost, Adobe, Webflow, Envato, InVision, and BigCommerce. Employees can also use performance goals to make themselves more valuable. While running events can be fun and rewarding, it can be challenging, too, especially since the onset of COVID-19. Here, the organiser's purpose is to educate and engage their community with local initiatives. My rule of thumb: 15% over the total budget should help offset any costs you might have missed during budgeting. Here are some performance review phrases to use if communication is a weakness for the employee: Some employees just arent creative or struggle to come up with innovative ideas. Conversely, if its a smaller, more intimate event, finding a venue appropriate for the audience size is a good idea. Setting clearly defined objectives when planning or managing an event is key to achieving your overall purpose. Just as a company or a corporation has a vision and mission, so shouldnt your events have them, too? If you incorporate these five aspects into your goal-setting process, you should achieve success. Although this new era of event planning may seem overwhelming, the most committed event planners are making, Take Your Event Planning Skills to the Next Level, Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an, Learn more about what you need to know and build your skillset with our list of the top, Virtual Event & Meeting Management Certificate, Check out the Top 12 Event Planning Certifications You Need To Propel Your Career >>. These performance goals for event planners can help to show whether or not the project was a success. Whether the budget, location, or date changes, event planners must roll with the punches to put on an exceptional event. By making sure VIPs are included in the event planning strategy early, you can set milestones prior to the event to make sure they have the information they need in order to be a part of your event. Set the right tone for the year ahead with goals that drive business results and enable employees to be successful. Even the most talented and seasoned professionals should prioritize sharpening their event planning skills. Email marketing goals are typically based on the target number of subscribers you want to reach. Revenue goals work well as the companys primary goal. Having enough staff for an event is a simple matter of effective hiring practices. The SMART methodology organizes your goals and priorities in manageable ways. He has built multiple online businesses and helps startups and enterprises scale their content marketing operations. Time-Bound: This goal is time-bound, as the aim is to increase profits by 5% at the next event and by another 5% at the following event. Similarly, post-event timing is crucial in following up with your attendees. Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an event experience leader. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. Collaborative event sales software that increases qualified leads and drives direct revenue. R: This goal is relevant to the success of an event: You need to know how many people are coming to accurately plan for an event. Case in point? The above challenges can be tackled and overcome using the SMART goal-setting method. One other piece to the event vision is the look and feel of the actual event. Be flexible enough to implement new concepts. Dont forget about your suppliers, too a great relationship with them will give you extra bargaining power. Example of public speaking objective: Lead a discussion at the weekly team meeting on November . 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