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You can easily change up that second line to refer back to any relevant life, community, or even social media event. Take Advantage of Social Media 3. YAY-ME? I dont have any influence! I know thats what I thought the first time I heard it. I hope you and your family are doing well. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. You will be shocked with the answers youll get. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. It is also important for you to diversify your outlets. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Michael Montgomery of Rev Real Estate School. Dear (Name), How are you? You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Its one of the easiest ways to get your database engaged again. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Their new listing or recent sale? Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. You may think that you are so busy that you will never have time to go to another networking event. Its expected in business. 2. Were going to give you everything you need to work your SOI like a pro. And even if your client needs nothing from you at least you checked in. Theyre going after the unknown. But if you do it right? Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. on ActiveRain. My clients really love it. Is there anything I can do for you?. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. If you use your agent website for your Listing E-Alerts, you can use. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Before I started using email marketing, my business was struggling. For most people, their home is their most valuable asset, and its also their biggest liability. Required fields are marked *. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Good news! Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Be clear that you have no agenda. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. You can use variations of this, but the most important thing you can do is to be authentic. But you cant be everywhere all the time. Now the client is expecting Jasons call and will be much more likely to have a referral ready. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. What We'll Cover Housing Market Statistics 1. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. This can make a significant difference in your overall reach, as more people will read your content. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Your newsletter list is also a great place to find referrals. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Its good to get a phone call from someone who is just calling to check in. It could literally lose you millions. Today Im going to tell you, no. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Well done ! Then, you may want to share information you learn in these business journals with your potential client. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Pay Special Attention to Those Who Matter Most, 5. Find FL real estate agents Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. This is the foundation of reviving your database and re-engaging your people. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. It could even be that they are having some work done on their house and need some recommendations. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. This is how you reconnect with your sphere of influence database. You Are Truly "Above The Crowd!". SOI. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. A good CRM must have an IDX feed to your local MLS. Heres a sample: Dear (friend, client from a former business, former boss, etc.). Tips For Preparation 1. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. Once you feel like you have established a personal connection, ask them for a business card. Add your signature and contact information including your location. We are going back to the basics. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. 6. Put yourself in your contacts shoes. You made your calls and used your Realtor sphere of influence scripts. All you need to do is say, Hey! Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Send out a simple four by six postcard. People love to look into each others lives, which is why we all love social media. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Dont hesitate to put this to work for you. You may get another referral in the future, growing your sphere of influence. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. This traditional use of the Listing E-Alert tool is a great value add to your clients. Come up with a meaningful message, and hit your database with a postcard mailer. It's so great to get off on the right foot - this letter would do it. Take this epic SOI marketing story (again from Justin Seeby). What's the reason you're reporting this blog entry? Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. If you havent been staying in touch with your SOI like you know you should, youre not alone. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Therefore, you should try to attend networking events, even if they are virtual.