Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. 2 min read. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. "I'm not touching them again," she said of Olaplex products. That has happened to other people, so if you're using it, just be careful.'. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. Companies frequently offer refunds to customers who have complaints about products. Read about our approach to external linking. There's a lawsuit going on and it might surprise you. An advertisement for Olaplex hair products. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. Olaplex has a history of digging in and fighting legal battles. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. "We have full confidence and believe in the safety and efficacy of our products," the company continued. This browser does not support PDFs. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. There is even a Facebook group titled Olaplex and Hair Loss? VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. 0, Olaplex No. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. Consult with your doctor before making any changes to your daily routines or diet. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . Olaplex is a company that sells a variety of hair products. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Olaplex products are safe and effective, as millions . Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. Olaplex did not comment specifically on the Canadian lawsuit or refunds. "Olaplex markets its product as 'clean' and free of harsh chemicals. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. Olaplex products are also cruelty-free, pH-balanced, and vegan. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. A review on No. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. They disputed the brand's social media messaging that its products could revive "compromised hair.". The plaintiffs are collectively seeking $75,000 (62,200) in damages. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. Olaplex sells several products, including moisture masks and shampoo. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. From the reviews, this is mainly the Olaplex No. Unfortunately, this case is only for the Olaplex sold in Canada. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. I started to feel the wind and air on my scalp in places that I've never felt it.". Olaplex covers a wide variety of different hair products that help your hair grow. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. These people used a combination of Olaplex products, and it helped their hair immensely. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. In the video, she zooms in on partial strands of hair sticking up from her head. I noticed that it started burning my scalp. Please look out for the groups on Facebook just to see the damage this product has caused. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. Stay up to date with what you want to know. The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. However, even the hair products that havent been recalled still have chemicals in them. 'Olaplex products do not cause hair loss or hair breakage. The complaint also accuses the company of false advertising. Additionally, they hope to get full refunds, including tax, for all those who bought this product. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. It is the final formulation that determines efficacy and performance. 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